Case Study: Langley School unifies communications ahead of merger with Shorthose Russell

Langley School unifies under a single Langley Schools brand with Shorthose Russell

The customer, Langley School, faced a challenge in aligning the communications of its two independent schools ahead of a planned merger. Shorthose Russell was engaged to review the schools' ethos and assess their internal and external communications strategies to provide insights and recommendations for a unified approach.

Shorthose Russell conducted a strategic communications audit through tailored surveys and focus groups with key stakeholders. The solution involved developing a clear vision, a single set of values, and unified messaging for the brand. As a result, the two schools successfully merged under the new umbrella Langley Schools brand, a key recommendation from Shorthose Russell's report.

Langley School