Case Study: Briar Chemicals achieves stronger employee engagement with Shorthose Russell internal comms

Briar Chemicals boosts newsletter engagement with Shorthose Russell, reaching 9 minutes of reading time per issue

Briar Chemicals, a UK-based contract and custom chemical manufacturer, faced a challenge with its internal communications. The company needed to transform its routine email updates into a more engaging platform to inspire its diverse workforce. The vendor, Shorthose Russell, was tasked with optimizing employee engagement through a new internal comms strategy.

Shorthose Russell developed a strategically crafted, bi-monthly newsletter for Briar Chemicals. The solution included establishing an editorial process, embedding a clear content strategy, and improving accessibility with a professional flipbook design. The results were significant, with employees spending an average of nine minutes reading each issue. The newsletter became a cornerstone of company culture and a source of employee pride.

Briar Chemicals