Shortcuts Smarter Business Technology
3 Case Studies
Case Study: The Paddington Beauty Room achieves $7,212 from a single email campaign and 28% open rate with Shortcuts Smarter Business Technology
A Shortcuts Smarter Business Technology Case Study
The Paddington Beauty Room - Set & Forget Marketing
The Paddington Beauty Room, founded by Anna Field and located in Paddington, Sydney, is a boutique salon delivering holistic, confidence‑building beauty services after 20+ years in the industry. The business needed personalised, targeted client communications and an easy way to automate marketing so messages would be noticed without demanding constant manual effort.
Using Shortcuts’ marketing tools, Anna implemented targeted, “set and forget” email campaigns that tailor messages to the right audiences and run year‑round. The result: one campaign generated $7,212, average revenue per promotion was $1,300, $9,284 in discounts were issued, 62,339 emails were sent and emails achieved a 28% open rate.
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The Paddington Beauty Room
Anna Field
The Paddington Beauty Room