Case Study: Murphy Gozzard achieves 163% revenue increase with Shortcuts Smarter Business Technology

Murphy Gozzard -Set & Forget Marketing

Murphy Gozzard Hair Community is a Sydney-based salon run by creative directors Brett McKinnon and Brett Albury, focused on delivering a high-fashion yet client-centred hairdressing experience and a supportive team culture. After buying the business they needed a unique brand identity and to raise local awareness on a limited marketing budget.

They implemented Shortcuts’ Set & Forget Marketing to automate email campaigns that build real connections and free the team to focus on the salon. Since the rebrand they’ve seen a 163% increase in revenue, $2,756 average revenue per promotion, $7,967 in discounts given, 50,448 emails sent and a 25% open rate.

Murphy Gozzard