Case Study: Marker.io improves prioritization and customer collaboration with Shortcut

Marker.io switched from Trello to Shortcut so they could tell better Customer stories

Marker.io, a tech company that provides visual feedback and issue-reporting software, faced challenges with project management and async collaboration using Trello and Slack. Their workflow was reactive and chaotic, hindering their ability to focus on high-priority work and see the big picture of their projects. This led to a disorganized tracker and tasks being neglected for months.

By implementing Shortcut, Marker.io gained a structured hierarchy with Epics, Milestones, and Stories, which provided clear visibility into project progress and company goals. The solution centralized communication and reduced disruptive notifications. As a result, the team now spends an estimated 80% of its time on important new work instead of 50%, significantly improving both efficiency and their ability to incorporate customer feedback into the development process.

Marker.io

Gary Gaspar

Chief Executive Officer and Co-founder