Case Study: Ace & Tate streamlines OKRs and cross-functional workflow with Shortcut

Ace & Tate streamlines their OKR process with Shortcut

Ace & Tate, a Dutch eyewear retailer, sought to create a seamless online and offline customer experience, which required deft coordination across its teams. Their previous tool, JIRA, did not fit their product strategy well, prompting them to seek a new project management solution from a vendor called Shortcut.

By implementing Shortcut, the company was able to streamline its OKR process and adopt a cross-functional workflow. They mapped their Objectives to Shortcut’s Milestones and Key Results to Epics, which provided a clear and integrated structure for their roadmap. As a result, the team gained a fast, responsive tool that fits their way of working, allowing them to focus more attention on delivering a great customer experience.

Ace & Tate

Jons Janssens

Head of Digital