Case Study: Snowball builds a dynamic VC brand with Shoreditch Design Studio

Snowball launches a new brand in 2 weeks with Shoreditch Design Studio

The customer, Snowball, a new Canadian venture capital firm, required a unique brand identity to visualize its name and core concept of accumulating wealth. Shoreditch Design Studio was engaged to provide brand design services to meet this challenge.

Shoreditch Design Studio developed a dynamic visual identity featuring a snowflake mark made of arrows to represent growth and movement. The solution included a stripped-down color palette and a tech-inspired wordmark. Over a two-week design sprint, the vendor delivered a complete new brand and annotated guidelines, providing Snowball with a foundational identity for its operations.

Snowball