Case Study: Muzz achieves a modern rebrand and improved product experience with Shoreditch Design Studio

Muzz doubles its user base with Shoreditch Design Studio

The customer, Muzz (formerly Muzmatch), a dating app for Muslim singles, faced the challenge of creating a digital space where users could feel safe and respected while finding a partner who shares their religious values. Shoreditch Design Studio was engaged to provide a comprehensive rebrand and product design service to address this.

Shoreditch Design Studio implemented a vibrant rebrand and a complete UX rethink, introducing new features like video calling and a cleaner web flow to increase user matches and conversations. The solution resulted in Muzz solidifying its position as the top app for Muslim singles. During Shoreditch's tenure as lead designers, the user base doubled in size and the app gained significant international popularity.

Muzz