Case Study: HEADS Coiffure achieves 10% more spontaneous bookings, 40% fewer cancellations and 4–5 new clients per month with Shore GmbH

HEADS Coiffure - Customer Case Study

HEADS Coiffure, a four‑person hairstyling salon in Bern run by Sebastian Rumpf, struggled with a handwritten appointment book, time‑consuming e‑mail scheduling, frequent latecomers and cancellations, and unclear appointment management. To address these issues the salon selected SHORE, using SHORE CRM and SHORE Online Booking (plus the SHORE Business App) to modernize bookings and client management.

SHORE implemented online booking, a digital, color‑coded calendar for each stylist, adjustable appointment durations and automated reminders, allowing clients to book directly via the salon website. As a result of SHORE’s solution, HEADS Coiffure saw 10% more spontaneous bookings, 4–5 new clients per month without paid advertising, and a 40% reduction in cancellations, improving staff efficiency and client experience.

HEADS Coiffure

Sebastian Rumpf

Manager