Case Study: Fongs Kung Fu School achieves 30% more bookings and targeted newsletters with Shore GmbH

Fongs Kung Fu School - Customer Case Study

Fongs Kung Fu School, a seven-person martial arts school in Munich run by Michael Punschke, faced growing administrative strain as participant numbers rose: appointment planning, trial lesson scheduling and manual newsletter targeting were time-consuming, and their previous software PerfectMind proved too complex for bookings. To streamline operations they adopted SHORE (SHORE CRM, SHORE Online Booking, SHORE Web).

SHORE implemented online booking, a chat function, calendar and feedback features, targeted newsletter groups and SMS marketing so Michael can handle inquiries instantly, place customers in the right groups and send segmented communications with one click. The SHORE solution delivered clear results: 25% of newsletter recipients reply directly, 30% more appointments are booked and 60% of new customers become regulars, freeing Michael time for training.

Fongs Kung Fu School

Michael Punschke

Owner