Case Study: Weber Store achieves 262% off-season sales growth with Shopstory

Shifts to In-House Google Ads Management

Weber Store, an official Weber barbecue retailer in the Netherlands, faced challenges with declining online order values and high marketing costs from relying on an external agency. Their goal was to grow online sales profitably while gaining more control and flexibility over their campaigns. They partnered with the vendor Shopstory to achieve this.

Shopstory implemented its automation tools, including features for campaign optimization, weather-driven advertising, and performance-based budgeting. This solution empowered Weber Store to bring its Google Ads management in-house. The results were a 262% growth in off-season sales, a 45% increase in summer sales, and a significant reduction in marketing costs. Shopstory provided the control and efficiency needed for sustained profitable growth.

Weber Store

Joris Snel

Weber Store