Case Study: Rostikal Doubles Conversions with Shopstory

Scales Conversions With A Stable ROAS

Rostikal, a German family business selling artisanal garden decorations, faced stagnating performance and a lack of transparency in their Google Ads campaigns despite using agencies. They sought a solution to gain control, improve scalability, and grow their online shop beyond their Amazon sales channel. They turned to vendor Shopstory and its automation tools to address these challenges.

Shopstory implemented 14 automation flows for Rostikal, including a Labelizer Flow to dynamically segment and budget for products based on performance and a Budget Autopilot to adjust spending efficiently. This solution provided the control and transparency Rostikal needed, resulting in a doubling of their Google Ads conversions while maintaining a stable Return On Ad Spend (ROAS).

Rostikal

Michael Nißl

Managing Director