Case Study: EP-Electronic Partner increases ROAS with Shopstory

Increase in ROAS to 7.2

The customer, EP-Electronic Partner, an Austrian retailer of high-quality electrical appliances, faced the challenge of operating in a competitive market with decreasing margins. They needed to use their advertising budget with maximum efficiency while ensuring their contribution margins covered the advertising costs. Their requirement for the vendor, Shopstory, was to identify as many profitable keywords as possible for their campaigns.

Shopstory focused its solution on EP-Electronic Partner's high-margin categories and products, using metrics like contribution margins, shopping cart sizes, and CPC to steadily increase surplus. This approach, which included automated keyword detection for Google Ads, significantly reduced manual effort. The results after 12 months were a substantial ROAS increase from 2.6 to 9.8, a doubling of the advertising budget, and a sharp decline in time spent on campaign management.

EP-Electronic Partner

Wolfgang Leutner

Head of New Business Development