Case Study: Holzhandel Deutschland increases new customer sales by 52% with Shopstory

Increase in new customer sales via Google Ads by 52%

Holzhandel Deutschland, a seller of sustainable wood, faced significant marketing challenges. Their team was overwhelmed by an extremely high time investment in manual campaign optimization, which was both error-prone and inefficient, leading to money being wasted on underperforming Google Ads campaigns. They sought a solution from Shopstory's marketing software to address these issues.

By implementing Shopstory, Holzhandel Deutschland automated its optimization work. This reduced the time required for campaign management from 10 hours per week to a maximum of 2 hours, saving 80% of their marketing time. Most importantly, Shopstory helped increase new customer sales via Google Ads by 52% and boosted new customer orders by 60%.

Holzhandel Deutschland

Nancy Bott

Head of Digital Marketing