Case Study: Holzmannshop24 increases Google Ads conversion value by 124% with Shopstory

Google Ads Conversions Increased By 124%

Holzmannshop24, a Germany-based online retailer of specialized machinery, faced challenges with inefficient Google Ads campaign reporting, budget allocation, and a lack of internal resources. The company turned to Shopstory's no-code automation platform to address these issues and gain a holistic view of their ecommerce performance.

Using Shopstory to automate its ecommerce and marketing processes, the vendor linked apps like Google Ads and Google Merchant Center to create data-driven flows. This solution enabled Holzmannshop24 to strategically increase its ad budget by 70%, which resulted in a 124% increase in conversion value and freed up valuable internal resources for global expansion.

Holzmannshop24

Marcus Hörchner

Managing Director