Case Study: House of Nutrition boosts Google Ads conversion value by 107% with Shopstory

Google Ads Conversions Increased By 107%

House of Nutrition, a leading health and nutrition retailer, faced significant challenges with its outsourced Google Ads management. The campaigns were underperforming with low conversion rates, high acquisition costs, and an unsatisfactory return on ad spend, which led them to seek a platform for greater control and clarity. They turned to Shopstory to implement its no-code automation software for managing and optimizing their Google Ads.

Shopstory's solution provided House of Nutrition with automated bid strategies based on their historical data and custom thresholds, granting the marketing team direct control and real-time alerts. This enabled a successful transition to in-house campaign management. As a result, Shopstory helped the company achieve a 107% increase in conversion value from Google Ads while also reducing the time spent managing campaigns by 62%.

House of Nutrition

Nancy Heijnis

Digital Marketing Manager