Case Study: Pirker Lebkuchen achieves an 87% lower cost per acquisition with Shopstory

Cost Per Acquisition Decreased By 87%

Pirker Lebkuchen, a traditional producer of beeswax and gingerbread products, faced a challenge with its online marketing. Their isolated Google campaigns were not effective, and they needed to define an efficient budget use and a more profitable campaign setup. They partnered with Shopstory to address these issues.

Shopstory implemented a series of SEO and SEA tactics, which included the ongoing discovery and analysis of profitable keywords. This strategy drastically reduced the cost per acquisition by 87% and more than doubled the company's online visibility, all while working within the same marketing budget.

Pirker Lebkuchen