Case Study: Balsam Naturkosmetik increases conversions by 80% with Shopstory

80% Increase in Conversions

Balsam Natural Cosmetics, a creator of fine natural cosmetics, faced significant challenges in optimizing its online store for Google search and ads. The managing director found the process lengthy and complex, and outsourcing was not a desirable option due to the high costs and loss of control it would create. This challenge was compounded by a reliance on marketplace sales and the difficulty of managing multiple Google tools.

Shopstory provided an affordable software solution that enabled the company to work independently on its online visibility and search engine advertising. By using Shopstory, Balsam Natural Cosmetics significantly reduced the time needed to create ads, redistributed orders from Amazon to its direct online shop, and saw a steady increase in visibility. The results included an 80% increase in conversions and a reduction in cost per action of approximately 40%.

Balsam Natural Cosmetics

Verena Schebrak

Managing Director