Case Study: Samia Kamar achieves 66% better ROI with ShoppingIQ

Samia Kamar - Customer Case Study

Samia Kamar, a high-end Italian fashion retailer specializing in luxury and bespoke bags from Florence, needed a way to promote its premium products without damaging brand perception. Using ShoppingIQ, the brand faced the challenge of avoiding broad, generic Google Shopping exposure that could place its expensive handbags alongside mass-market retailers and irrelevant search terms.

ShoppingIQ’s keyword targeting technology helped Samia Kamar show ads for more precise, high-intent searches that better matched its luxury positioning and niche product range. The result was an 88% reduction in spend wastage, 72% more impressions on target keywords, and a 66% improvement in ROI, demonstrating a significant performance lift from ShoppingIQ’s solution.

Samia Kamar

Samia kamar