Case Study: Dr Vranjes increases ROI with ShoppingIQ feed optimisation

How feed optimisation helped Dr Vranjes increase ROI

Dr Vranjes, a luxury fragrance brand, worked with ShoppingIQ to improve its Google Shopping performance. The main challenge was a manually updated product feed that made stock and price management slow and left important product attributes missing, making it harder to match search intent and optimize ad relevance.

ShoppingIQ implemented automated feed optimization, auto-populated missing attributes, updated stock and pricing in real time, and added keyword targeting based on top-selling search terms. As a result, Dr Vranjes saw a 65% increase in sales and an 88% improvement in ROI for non-brand campaigns in the UK, while also reducing wasted spend on out-of-stock products and benefiting from ShoppingIQ’s Google Shopping discount in the EU.

Dr. Vranjes