Case Study: Czech & Speake improves local campaign performance with ShoppingIQ

Czech & Speake - Customer Case Study

Czech & Speake, the London-based family-owned luxury brand, wanted to expand its global presence with a stronger multi-market Google Shopping strategy. The challenge was to make its products more relevant to local shoppers, especially in the US, where currency, delivery expectations, and trust factors can affect both impressions and conversion rates.

ShoppingIQ provided feed management to support the rollout, automatically updating product data across multiple country feeds and optimizing attributes at scale. The approach reduced manual work, sped up time to market, and enabled market-specific optimizations, helping Czech & Speake improve local campaign performance by 26% while maintaining a flexible, bespoke setup across markets.

Czech & Speake