Case Study: Red Hook Winery gets back on its feet after Hurricane Sandy with ShopKeep

The Red Hook Winery Uses ShopKeep to Get Back on Its Feet After Hurricane Sandy

Red Hook Winery, a small riverside producer in Red Hook, Brooklyn, was one of the worst-hit businesses in Hurricane Sandy, with its pier-side facility damaged by flooding. Owners Mark and Sandra had several hundred cases of wine stored offsite and needed a fast way to turn that inventory into operating capital to fund repairs and reopen.

They implemented ShopKeep, a customizable, easy-to-use POS that streamlined checkout, improved customer interactions, and handled on-the-fly changes like daily tasting flights. With ShopKeep’s affordability and responsive support, the owners converted inventory to cash, rebuilt operations, and now use the system to manage retail and keep customers engaged as the winery thrives again.

Red Hook Winery

Sandra

Owner