Case Study: Mexi Dogs food truck achieves faster service and smarter, data-driven decisions with ShopKeep

Mexi Dog’s Makes Smarter Business Decisions with ShopKeep

Mexi Dogs is an Oklahoma City food truck owned by entrepreneur Travis Reeks that serves customizable hot dogs with about 16 components per item. The challenge was managing those components, understanding customer preferences, and keeping lines moving — tasks that are hard to do manually for a fast‑paced mobile business.

By adopting ShopKeep, Mexi Dogs tracked sales down to individual ingredients and customer choices, simplified the checkout workflow with the ShopKeep 2.0 UI, and captured customer data to inform menu decisions. The result: faster transactions, easier employee training, the ability to promote popular toppings to increase revenue, and more than 1,000 customers served within a single quarter.

Mexi Dogs

Travis Reeks

Owner