Case Study: Lockwood & Lockwood Style achieves accurate inventory forecasting and trend-driven sales with ShopKeep

Lockwood Uses ShopKeep To Pinpoint Retail Trends

Lockwood & Lockwood Style is a small New York City lifestyle and women's clothing retailer founded by Mackenzi Farquer, who opened her first shop in Astoria in 2007 and later rebranded to Lockwood and launched Lockwood Style. Facing a competitive local market and limited business-management experience, Mackenzi initially ran the stores without a point-of-sale system and struggled to forecast inventory and spot sales trends reliably.

Implementing ShopKeep gave her immediate access to month-over-month sales reports, margin data, and sales-by-department analytics, allowing accurate forecasting, smarter purchasing, and better merchandising decisions (for example, whether to feature dresses or handbags). As a result, both stores are now thriving—Mackenzi can proactively respond to trends, buy the right inventory, and boost overall retail performance.

Lockwood & Lockwood Style

Mackenzi Farquer

Owner