Case Study: The Stand Branford achieves streamlined multi-business operations and data-driven growth with ShopKeep

Four-Times the Success with Point of Sale Software

The Stand is a multi-concept local business in Fairfield, CT — a farmstand, food truck, barbecue restaurant and bar — founded by Greg Noble and his partner. Lacking restaurant experience and initially using Square, they struggled with inventory complexity and the need for actionable sales insights to manage four businesses efficiently.

They switched to ShopKeep’s iPad POS for streamlined inventory and customizable, drag‑and‑drop reporting. With unified reporting they can track each operation in real time, identify weak spots (like the farmstand), adjust staffing and hours, and make data-driven decisions that improved day‑to‑day operations and supported growth.

The Stand Branford

Greg Nobile

The Stand Branford