Case Study: POPmarket achieves 26,000+ email signups and $1.54 per-email acquisition with ShopIgniter social rich media

POPmarket Crushes It With Social Rich Media

POPmarket is a members-only, direct-to-consumer shopping club for music fans, operated by rGENERATOR (a division of Sony DADC New Media Solutions). The marketing team’s primary challenge was rapidly growing a high‑quality email database to drive sales and lifetime value; previous tactics like list purchases and Facebook tab sweepstakes underperformed and they aimed for a $3.00 CPA or less.

ShopIgniter built a custom social rich‑media lead‑generation campaign using unpublished Facebook posts tied to 15 artists over six weeks, with interest, geographic and demographic targeting and ongoing conversion testing. The campaign exceeded goals—generating 240K+ social stories, a 45% conversion rate, 26,000+ email addresses and a $1.54 cost per unique email—while improving reach and engagement.

POPmarket