Case Study: National Grocers achieves amplified customer engagement and social reach with ShopIgniter

National Grocer Starts The New Year Right

A national natural supermarket chain wanted to differentiate from competitors by engaging customers online to build trust, loyalty and drive in‑store sales. Their challenge was to create a digital destination where customers could discover, contribute and share lifestyle content that reinforced the brand as a resource for healthy living.

Using customer research, the team focused on New Year healthy‑living content and launched a multi‑channel digital destination on web, mobile and Facebook with ShopIgniter’s Igniter 4.0—featuring scheduled content, Open Graph sharing, social stream integration and moderation. The month‑long campaign delivered strong results: 7% lift in post reach, >3% CTR, 57% visitor engagement, 75% deeper content views (17% of those shared), and roughly 45% increases in Facebook impressions and people talking about the brand, prompting plans to continue using Igniter.

National Grocers