Case Study: Nike Golf achieves 6x ROI and viral Facebook sellouts with ShopIgniter

A Chip Shot To Social Commerce Success

Nike Golf faced a tight-timeline marketing challenge: with the Masters Tournament and the retail launch of its new Augusta 20XI golf ball approaching, the brand wanted to mobilize its 680,000 Facebook fans through a limited-quantity, limited-time product giveaway but needed a partner to build a Facebook store and handle cart, fulfillment and viral promotion mechanics.

Nike Golf selected ShopIgniter to run a three-day, first-come-first-served Facebook giveaway using its social commerce platform. The promotion seeded 200 exclusive sleeves that sold out in six minutes across the campaign, generated 62,000 incremental impressions from shares, more than doubled post interaction rates (100 unique engagements in 30 seconds), and used consolation free-shipping codes to convert latecomers—delivering a measured 6x return on the campaign investment.

Nike Golf