Case Study: Zoe Vine achieves increased sales and media exposure with Shopify

Zoe Vine - Customer Case Study

Zoe Vine is a London-based vintage-style knitwear and dress brand founded by Zoe when her youngest child started school. After securing a start-up loan she designed pieces herself and sourced fabrics and manufacturing contacts in Kowloon’s fabric district, bringing back samples to the UK. The main challenge was launching and growing the brand with no marketing budget and limited initial visibility.

Zoe Vine focused on social media and blogger outreach—sending dresses to influential fashion bloggers and nurturing ongoing collaborations—which generated the first sales and steady traffic from Facebook and Instagram, as well as exposure to stylists and journalists for photo shoots and profiles. On the operational side they use Shopify apps like Supple Wholesale Pricing, Order Printer, Shopify Product Reviews and Refersion Affiliate Tracking, handle fulfillment internally, and have seen increased sales, wholesale opportunities and brand recognition as a result.

Zoe Vine