Case Study: Zion's Den Apparel achieves rapid online growth and streamlined fulfillment with Shopify

Zion's Den Apparel - Customer Case Study

Zion's Den Apparel is a Park City, UT–based handmade apparel brand started by a fashion-industry professional who launched the business while on bed rest during pregnancy to stay home with her son, Zion. The challenge was building and scaling a one-woman, 100% handmade operation—finding customers and managing growing demand while balancing family responsibilities.

The founder leaned on social channels to grow sales—Instagram drove the first customers, with Pinterest and word-of-mouth later contributing—while running the store on Shopify, using a reviews app and integrating ShipStation to ship orders once or twice daily. The approach paid off: the shop quickly “took off,” generating steady incoming orders and expanding traffic channels without outsourcing fulfillment.

Zion's Den Apparel