Shopify
1362 Case Studies
A Shopify Case Study
Young & Smitten is an Austria-based illustration studio run by two illustrators who turned their art into a product: lightweight, easy-to-ship temporary tattoos. They struggled to find a simple online product that worked for their small apartment-based business and ultimately chose tattoos for their portability and fun appeal, partnering with an eco-friendly printer in Salzburg to ensure high-quality, safe printing.
They launched on Shopify, sold first through friends, local flea markets and events, and now drive most online traffic from Facebook and organic Google search. Payments use Stripe and Mailchimp for email; fulfillment is manual with hand-customized packaging, and sales are steady across Europe—backed by strong customer satisfaction from personal service and a focus on simple, passionate selling.