Case Study: You Need It launches Russia's first nationwide beauty bestsellers online store and secures exclusive brand partnerships with Shopify

You Need It - Customer Case Study

You Need It is Moscow’s first online beauty bestsellers store offering country‑wide shipping. Launching into Russia’s nascent and fast‑growing online beauty market, the company faced the challenge of introducing many brands that were not legally represented locally and reducing reliance on the black market while building consumer trust.

To address this, You Need It sold only products from authorized dealers and secured exclusive rights for more than half of its brands, launched on the Shopify platform, and focused on strong PR. The approach delivered nationwide reach, high-profile coverage in publications like Afisha, Glamour, Elle, Allure, Vogue and InStyle, and helped establish the store as a trusted market leader.

You Need It