Case Study: You Can't Fake Sweat launches a standout ecommerce store and generates early sales with Shopify

You Can't Fake Sweat - Customer Case Study

You Can't Fake Sweat is a small apparel brand started in Framingham, MA to sell a simple, authentic workout slogan on shirts. The founder needed an easy, low-cost way to launch a professional-looking ecommerce site while juggling a day job, limited marketing budget, and a home-based fulfillment setup.

They built the store on Shopify using a free template and round‑the‑clock support, source blank shirts from Alphabroder and use a local silk‑screen printer, and manage pick‑and‑pack from a basement. Early sales came from friends and Facebook, and low‑cost marketing—promo codes that donate profits to fundraisers and a guest post on 12 Minute Fitness—plus short brand videos have driven traffic and steady growth while keeping overhead minimal.

You Can't Fake Sweat