Case Study: Xile Beauty achieves rapid sales growth and social engagement with Shopify

Xile Beauty - Customer Case Study

Xile Beauty is a Dallas-based professional haircare brand that sells high-performance, USA-made products directly to stylists and consumers. The team needed a way to connect their active social audience to a fast, personalized buying experience while managing wholesale pricing for licensed professionals and rapidly scaling order fulfillment after unexpected spikes in demand.

They built their store on Shopify, linking Instagram and Facebook Shop to convert social engagement (including a major celebrity post) into sales, and integrated QuickBooks plus the Customer Pricing app to manage finances and wholesale accounts. When order volume outgrew home packing, they moved fulfillment to a 3PL while keeping customer service in-house—resulting in strong, sustained traffic and sales driven primarily by social channels and a scalable operations setup.

Xile Beauty