Case Study: WOW Concept doubles conversion and grows online sales with Shopify

WOW Concept doubles conversion and grows online sales 80% with Shopify

WOW Concept, a multi-brand retailer, faced the challenge of running two disconnected businesses due to its legacy retail software, Retail Pro, and separate payment processor, Adyen. This setup prevented a unified omnichannel experience, making every change a lengthy custom development project and creating a disjointed operation for the digital-first company.

By implementing Shopify, specifically Shopify Payments and its omnichannel platform, the vendor provided a single, unified system for online and in-store sales. The solution enabled WOW Concept to double its online conversion rate, grow online sales by 80%, and increase orders from repeat customers by 356% year over year, all while returns remained manageable relative to sales growth.

WOW Concept