Case Study: WOW Concept speeds up retail launches and boosts sales with Shopify POS

WOW Concept cuts POS install time to a minute with Shopify

WOW Concept, a Madrid-based retailer, faced a significant challenge with its previous point-of-sale system, Retail Pro. The legacy system was too rigid and slow, requiring months of custom development for every new feature or integration, which hindered the company's fast-paced strategy of constantly refreshing its stores and brand offerings. This inflexibility prevented WOW Concept from adapting quickly and gaining real-time, actionable insights from its store analytics.

By implementing Shopify POS, WOW Concept found a fast and agile solution. The platform allowed for minute-long installations in new locations and provided a vast ecosystem of apps for seamless integrations, such as connecting its Odoo ERP. Shopify enabled the team to build custom tools, like a store-based picking app, and gain real-time, unified analytics. The results were substantial: online sales grew 75-80% and physical sales rose 35% year-over-year, while the unified system also drastically reduced operational complexity.

WOW Concept