Case Study: Worldwide Cyclery achieves omni-channel growth and higher online sales with Shopify

Worldwide Cyclery - Customer Case Study

Worldwide Cyclery of Newbury Park, CA is a high‑end mountain bike shop founded by a lifelong rider and industry veteran. The company needed to expand beyond its brick‑and‑mortar roots to reach more customers while managing a large assortment of specialty parts and the complexities of fulfillment and inventory control.

They began by selling on eBay, then built a Shopify storefront and grew into a true omni‑channel operation (Shopify, eBay, Amazon and retail). Back‑end tools include Xero, ShipStation (the linchpin), Zen Payroll and MailChimp, with in‑house fulfillment from a well‑organized warehouse—resulting in steady growth, a strong web presence as the primary sales channel, and a scalable shipping process.

Worldwide Cyclery