Case Study: WOLFpak achieves 433% global sales growth with Shopify Managed Markets

WOLFpak sees a 528% increase in cross-border revenue with Shopify Markets Pro

WOLFpak, a US-based fitness backpack and apparel brand founded by Michael Henderson, wanted to scale internationally but faced major cross-border selling challenges, including unexpected duties and fees at checkout, high shipping costs, long delivery times, and compliance complexity. Shopify’s Managed Markets was brought in to help WOLFpak simplify global commerce and improve the customer experience.

With Shopify’s Managed Markets, WOLFpak gained access to lower-cost international shipping, localized checkout with duties and taxes included, regional pricing and payment options, and merchant-of-record support for compliance. The results were strong: global sales grew 433% in 18 months, global conversion rate increased 30% in the last year, and BFCM global conversion rate rose 102% year over year, while the company also reported savings in the hundreds of thousands of dollars.

WOLFpak

Michael Henderson

Founder