Case Study: w.o.d.welder scales online sales and streamlines fulfillment with Shopify

w.o.d.welder - Customer Case Study

w.o.d.welder, based in Greenland, New Hampshire, makes hand-care products born from a personal need: the founders tore their calluses at the gym and created a topical kit aimed at athletes. Starting with a tight budget, the team sources roughly half of its products in-house and half from vetted manufacturers, and faced the challenge of building awareness, distribution and dependable fulfillment without big marketing spend.

They bootstrapped growth through Instagram—winning their first sale from a post—and migrated from Wix to Shopify as they scaled. A lean tech stack (StoreMapper, Mailchimp, Refersion, AdRoll, SumoMe) plus PayPal/Ordoro/InXpress for shipping has streamlined fulfillment, cut international inquiries by making distributor info visible, and helped secure international wholesale accounts. The result: sustainable organic traffic and sales driven by social, clearer distribution channels, and an operations setup ready to scale.

w.o.d.welder