Case Study: Boozy achieves rapid sales growth and becomes the Philippines’ largest online liquor store with Shopify Plus

With growing monthly sales, Boozy is now the Philippines’ largest online liquor store

Boozy, the Philippines’ on-demand liquor delivery service, grew rapidly from a single driver into a 100+ person operation and soon outgrew its original website. As sales and delivery demand surged across Metro Manila, the company needed a more scalable ecommerce platform with support for multiple locations, customized inventory and fulfillment, and better integration with performance marketing tools. Shopify Plus helped Boozy meet those needs.

Boozy upgraded to Shopify Plus to customize its storefront and checkout, build private apps, and connect third-party integrations with no downtime. Shopify’s platform and support enabled Boozy to launch multiple hubs and storefronts, improve on-demand delivery, and accelerate growth; the company hit its highest sales month in December 2018 and later expanded revenue from 2019 to 2020. Boozy is now the largest online liquor store in the Philippines, and Shopify Plus remains central to its continued expansion.

Boozy

Jonathan Joson

Co-Founder and Director