Case Study: Wine Insiders achieves higher revenue and retention with Shopify Plus

Wine Insiders Boosts Revenue and Retention Rates with Shopify Plus

Wine Insiders, a longtime direct-to-consumer wine retailer, needed a modern ecommerce platform that could handle alcohol tax and compliance while keeping pace with newer DTC tools and integrations. By moving from a custom system to Shopify Plus, the company aimed to improve its checkout experience and support growth through better retention and subscription capabilities.

Shopify, together with the DRINKS app and agency partner Electriq, implemented a native Shopify checkout with real-time tax and compliance, plus apps for personalized email, SMS, surveys, and post-purchase automation. The result was a smoother shopping experience and stronger business performance, including higher conversion rates, repurchase rates, cart sizes, and lifetime value, with Wine Insiders seeing results quickly after migrating to Shopify.

Wine Insiders

Louis Amoroso

President of Wine Insiders