Case Study: Wild Was Mama achieves 75% in-store sales and streamlined fulfillment with Shopify

Wild Was Mama - Customer Case Study

Wild Was Mama is a Brooklyn-based boutique founded by parent and babywearing advocate Adriane to give new parents a relaxed, educational space for baby carriers, cloth diapers, nursing supplies and other eco-friendly essentials. The challenge was curating practical, stylish products that empower simple parenting while sourcing reliably—Adriane built relationships with about 80 vendors (roughly 30% overseas), finding new items through trade shows, blogs, social media and direct pitches.

They opened a retail shop focused on education and service, which generated early sales via word-of-mouth and local listservs; today Shopify POS drives 75% of revenue and the online store 25%. Operations run on ShipStation and Stitch for shipping and inventory, with Mailchimp for customer communication, and all orders are fulfilled in-house with personalized touches. The result is steady, community-driven growth, high customer satisfaction, and repeat referrals—including a bestselling carrier that has sold out internationally.

Wild Was Mama