Case Study: Wild Goose Coffee achieves increased direct-to-consumer sales and streamlined operations with Shopify

Wild Goose Coffee - Customer Case Study

Wild Goose Coffee is a Redlands, CA roaster that uses fairly traded beans to fund food donations—giving 10 pounds of food for every pound of coffee sold—and has donated over half a million pounds to local food banks. Originally selling at a farmers’ market, the company needed to scale direct-to-consumer and wholesale sales while simplifying seasonal product updates, order management, shipping and accounting as demand grew.

Moving its store to Shopify made product updates go from an hour to minutes, improved order visibility so nothing is missed, and increased direct-to-consumer sales. The platform’s streamlined back end and automated payouts have helped Wild Goose ramp up online revenue, support repeat customers, explore integrations with Endicia and QuickBooks Online, and continue expanding its food-donation impact.

Wild Goose Coffee