Case Study: WHO IS ELIJAH achieves 50% international wholesale growth with Shopify

WHO IS ELIJAH brings B2B and DTC together, achieving 50% international wholesale growth on Shopify

WHO IS ELIJAH, the luxury fragrance brand founded in 2018, needed a better way to support fast growth across wholesale and direct-to-consumer sales, especially as its Salesforce-based B2B portal became expensive and difficult to customize for different regions. As the company expanded internationally, it turned to Shopify Plus to manage both B2B and DTC operations on one platform and to support tailored pricing, catalogs, and market-specific shopping experiences.

Shopify helped WHO IS ELIJAH migrate its B2B portal from Salesforce, launch expansion stores in Australia, the UK, the US, and New Zealand, and use tools like B2B on Shopify, Launchpad, Checkout Extensibility, and Shopify Bundles to localize offers and streamline operations. The impact was strong: WHO IS ELIJAH achieved 400% DTC revenue growth, 50% year-over-year international B2B growth in 2024, a 46% increase in Black Friday AOV, and Black Friday sales revenue that rose from $150,000 in 2022 to $3.8 million in 2024.

WHO IS ELIJAH

Adam Bouris

CEO/Founder