Case Study: Who Gives a Crap doubles revenue with Shopify

Who Gives A Crap doubles revenue with international expansion stores

Who Gives A Crap, a mission-driven toilet paper brand, needed a way to expand beyond Australia, improve international messaging, and scale its wholesale business without relying on manual processes. Already using Shopify, the company upgraded to Shopify Plus to support growth across DTC and B2B channels, while tailoring its online experience for different markets.

Shopify implemented expansion stores for the US, UK, and Europe, plus dedicated B2B stores for wholesale buyers in Australia, the US, and the UK, with automation through Shopify Flow and integrations like Klaviyo and ReCharge. The results included 2x year-over-year revenue growth, a 15% increase in conversion, a 20% increase in customer lifetime value, and international sales surpassing Australian sales, all while supporting thousands of wholesale customers on Shopify.

Who Gives a Crap

Jehan Ratnatunga

Co-Founder