Case Study: WearLex achieves growth in online sales and streamlined shipping with Shopify

WearLex - Customer Case Study

WearLex, a Marlborough, MA jewelry brand, was born out of frustration with generic mall offerings. The founder set out to design affordable, non‑tarnishing pieces that stand out, sketching and hand‑making each item and sourcing stones and materials from long‑established suppliers, with a preference for U.S. partners.

WearLex launched at local pop‑up shops—where the first sale and most traffic came—and built an online store on Shopify, using Shippo for simple, professional shipping. Handled end‑to‑end by the founder from a home office, the approach delivered enthusiastic customer response for distinctive, well‑presented pieces; the business emphasizes patience, organization, and strong branding as keys to growth.

WearLex