Case Study: Walk in Love achieves rapid online growth and a loyal community with Shopify

walk in love - Customer Case Study

walk in love. began in 2005 when T.J. Mousetis sold 100 hand-printed tees to fund a mission trip; the brand grew as T.J. teamed up with photographer Brooke Courtney, expanded designs, and opened two brick-and-mortar stores. Facing rapid demand and the need to scale efficiently, the company needed a quick, creative expansion strategy and a sustainable way to manage product sourcing, fulfillment and online traffic.

They built a Shopify-first business, broadened their apparel lines sourced from Bella+Canvas, Alternative and American Apparel and outsourced printing to Threadbird, while handling fulfillment in-house using tools like ShippingEasy and Spently. By focusing resources on e-commerce and social media—Pinterest now drives 89% of social referrals and Instagram has 7.5K followers—walk in love. converted word-of-mouth into a loyal online community, simplified operations and sustained steady sales growth.

Walk in Love

T.J. Mousetis

Founder