Case Study: Vondels increases B2B sales by 14% with Shopify B2B

Vondels increases B2B sales 14% with Shopify

Vondels, a design-led gifting brand, faced a challenge with its B2B business as its legacy platform forced in-stock and preorders into two separate webshops. This fragmented experience dragged down sales and prevented the team from tailoring the buyer journey. They turned to Shopify and its B2B product to find a solution.

Shopify implemented a unified B2B storefront using its native features and custom-built workflows for preorders and ERP integration with Exact Online. As a result, Vondels achieved a 14% increase in B2B sales, merged its two webshops into one, and drastically reduced support requests, freeing the team to focus on growth.

Vondels