Case Study: V.LU Accessories grows online sales and streamlines fulfillment with Shopify

V.LU Accessories - Customer Case Study

V.LU STYLE is a fashion jewelry and accessories line founded by Veronica Bates after a career in New York’s garment district and corporate sales in Atlanta. Faced with launching a new brand and building an online presence from scratch, she needed to generate initial sales, set up reliable back-end operations, and learn how to promote the business effectively.

V.LU built a Shopify store and earned first sales through personal referrals that shared the site, receiving strong customer feedback. After attending a Shopify webinar, Veronica began adopting apps to streamline inventory and product images and fulfills orders from her Atlanta warehouse via FedEx Ground. The approach delivered early traction and a clear playbook—focus on quality product photography, SEO, social promotion, and practical DIY site management—to grow traffic and sales.

V.LU Accessories

Veronica Bates

Showroom Manager