Case Study: ViCAFE boosts local discovery and subscription sales with Shopify

ViCAFE boosts location-page users 31% with Shopify

ViCAFE, a Swiss specialty coffee roaster with 19 Espresso Bars, faced challenges in bringing its local coffee-window experience online. Their previous WooCommerce site had performance issues and made it difficult for customers to purchase coffee beans and subscriptions easily. They partnered with vendor Shopify and its partner Enkomion to migrate their ecommerce platform and build a more robust online presence.

Shopify and Enkomion implemented a solution that gave each Espresso Bar its own dedicated page, with opening hours and local information automatically updated nightly via Google integration. This removed the need for manual updates and improved local discovery. The results were significant: a 31% increase in location-page users, a 20% increase in location-related search rankings, and subscription revenue that more than doubled with 44% growth in the first year on Shopify.

ViCAFE